Search Engine Marketing Services from Single Entry Point Marketing

Search Engine Marketing Climb your way up the search engine ladder.

SEO & PPC Services

Travel Industry Council of Ontario

Gain the unfair advantageTM

TICO, the regulatory body for the travel industry in Ontario, has benefited from our SEO & PPC expertise.

"Working with Single Entry Point has been an invaluable experience – from what they bring to our digital marketing efforts and from an industry education perspective."

Contact us to learn what we can do for you.

Contact us today

Pay-Per-Click (PPC) Advertising

  • Professional account management, with strategic focus on Google and Microsoft
  • Time sensitive, niche-targeted, geo-targeted, demographic-targeted, social-targeted, and multi-lingual campaigns
  • Performance analysis and reporting crafted to your business objectives
  • PPC Training

Search Engine Optimization (SEO)

  • Ethical website optimization for:
    • Website launch
    • Website re-design
    • Future scalability and unexpected growth
    • CMS-driven websites (content management systems)
    • Large online product catalogs
    • eCommerce enabled websites
  • Multi-channel optimization
  • Mobile SEO - website optimization for small devices
  • Paid inclusion management
  • Online press release optimization
  • Performance analysis and reporting crafted to your business objectives
  • SEO Training

Campaign Setup & Planning

  • Budget planning and allocation
  • Alignment and prioritization with company-wide online/offline marketing efforts
  • B2C and B2B target audience differentiation
  • Competitive analysis
  • Online visibility assessment
  • Online reputation assessment
  • Website content analysis and taxonomy development
  • Technical analysis
  • Comprehensive keyword research and analysis
  • Website/landing pages preparation & development
  • Web analytics integration
  • Creative, copywriting and translations

User Experience Optimization

  • Information architecture to help users finding their way and enable efficient search engine indexing
  • Content optimization to increase relevancy
  • Interface design to anticipate and satisfy users' needs
  • Conversion optimization to maximize ROI
  • Cross-sell / Up-sell optimization to boost sales