Search Engine Marketing Courses

Search Engine Marketing Courses Arm your company with web intelligence.

Training Programs Tailored To Your Needs

Mike Lascut - Single Entry Point® Marketing

Single Entry Point instructor and search engine marketing expert Mike Lascut

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When done right, Search Engine Marketing is an incredibly powerful tool that can catapult your business ahead of the competition. Unfortunately, most Search Engine Marketing consultants prefer to keep their knowledge under wraps.

Not us. If you'd rather arm your organization with internal expertise than outsource your Search Engine Marketing needs to an agency, Single Entry Point’s training program is built exclusively for you.

Our training packages allow key players in your organization to soak up our decade and a half of experience and promise to prepare them for all sorts of Search Engine Marketing challenges.

About Our Training...

  • Unless otherwise requested, all courses are held at our state-of-the-art training facilities in downtown Toronto (Toronto Star building)
  • Full day search engine marketing courses begin at 8:30 am and end at 5:00 pm. Breakfast and lunch are provided
  • Each training agenda is customized to your marketing objectives, team size, and budgets

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About The Instructor...

  • Mike started in search engine optimization (SEO) from early 1996, by authoring a suite of search marketing automation software applications and optimizing large e-commerce websites
  • Over the past 7 years, Mike used his Pay-Per-Click (PPC) expertise to maximize ROI for companies in cutthroat industries such as office products, commercial real-estate, retail, mining and exploration, and luxury yachts
  • Mike architected and developed some of the largest e-commerce websites in Canada and United States
  • Responding to a 1999 invitation from Microsoft, Mike joined the Commerce Server Product Unit in Redmond, Washington, where he developed business-to-consumer components for the next generation Microsoft Commerce Server 2000
  • Mike offers a unique blend of expertise in all areas of search engine marketing, information architecture, data mining, email marketing, and web analytics. Read Mike's full bio