Mike Lascut, Principal
Mike's professional career spans over twenty years, including search engine marketing,
enterprise-grade software development, and product photography.
Mike entered the world of search marketing in early 1996 authoring a suite of SEO automation
applications and pitching search engine optimization to Canadian companies not ready
yet to understand the value of search engines.
Since then, he has continued to architect, design and develop a variety of small to large CMS-driven and ecommerce-enabled websites for companies in Canada, the US and Europe.
Next to his interest in marketing and technology, Mike is also a commercial photographer running the MikePhoto.com photo studio. Mike's product and nature photographs have been licensed by a variety of companies and nature organizations,
universities and schools in both Canada and United States and have been published in magazines,
calendars, online, and even on nature trails.
For the past 8 years, he has increasingly focused on commercial photography to complement catalogue-based websites,
shooting on-site with clients or in his Oakville-based studio. Visit MikePhoto.com to learn more.
Driving the e-Commerce Breakthrough
Rewind to 2001 and you find Mike holding the position of Chief Software Architect, Microsoft Solutions in
Microforum's Internet Solutions Group, completely immersed in e-commerce. At Microforum,
Mike led the e-commerce team responsible for the development and implementation of Microforum's
flagship e-commerce product - a ground-breaking innovation in Canada at the time. "Outstanding scalability" was
Microsoft's conclusion about iFrontECS, after extensive testing in their labs in Redmond, Washington.
During his tenure at Microforum, Mike's role grew with the company, from Solution Architect to Manager,
e-Commerce Product Development to Chief Software Architect, Microsoft Solutions.
Microforum's close relationship with Microsoft created the opportunity for Mike to work in
Microsoft's Commerce Server Product Unit in Redmond. A 1999 invitation from Microsoft found Mike packed and
ready to experience life at the largest computer software maker in the world.
In Microsoft, Mike was responsible for the development of the B2C components for the next generation of Microsoft Commerce Server.
In addition to his work in Microsoft, Mike led Microforum's largest e-commerce implementations:
Chapters.ca (now Indigo.ca) and its variants, Sony's Mainlymusic.com, Dada S.p.A., Brembo S.p.A. in Italy
and worked as technical architect, search engine consultant or senior developer on a multitude of
other high-profile clients and projects such as Dumex, J.J. Barnicke, Ford Motor Company, Ford of Canada,
shop.businessdepot.com, Petopia (now Petco.com), NBC's vvtv.com, WasteClick, Westsylvania, GoFood,
MedicalAlert, Unicrypt, FordApparel.com, StorageTek, and GamesMania.com, among others. Mike also led the
R&D efforts in the wireless space, successfully implementing large-scale e-commerce on mobile devices.
Mike is also the author of the sep.ME - Short URL Management for Business service.
Launched over 10 years ago to the public, sep.ME provides not only the means to shorten long URLs into unique,
personalized links for easy sharing - but also the tracking tools
that help you better understand your marketing efforts. It's 100% FREE - try it at: http://sep.me or about it
on this page.